How to List Your First Product on Amazon (Step-by-Step Tutorial)
Amazon has made the listing process remarkably simple. Once you understand it, you can list a product in under 5 minutes. Here's the complete walkthrough.
Before You List: The Two Things You Need
1. A product to listThrough your product research process, you've identified a product on Amazon where your supplier price is lower than the current selling price. You have the ASIN (Amazon's unique product identifier).
2. A listing priceYou need to calculate your listing price before you add the product. Use this formula:
Supplier cost ÷ 0.85 = your break-even price (accounting for Amazon's 15% referral fee)
For example: Supplier charges $199 → break-even is ~$234. To make $22 profit, list at $256.
You want to be competitive with other sellers on the same listing, but above your break-even. More on this below.
The Profit Calculator
When deciding your listing price, you're balancing two things:
Check the competition:1. Go to the product listing on Amazon2. Click "New" under "Other Sellers on Amazon"3. See all the current third-party prices
Look for price gaps. If the lowest seller has 4 units left (almost out of stock), you can list slightly above them and be next in line when they sell out. If the next price is $279.97, listing at $278.99 positions you as the best offer.
Example analysis:
Is $22 worth it? Check the BSR. If the product has a BSR of 3,711 in Home & Kitchen with ~518 sales/month, yes — $22 × frequent sales adds up.
Step-by-Step: Listing a Product
Step 1 — Get the ASIN
The ASIN appears in two places on any Amazon product page:
Copy the ASIN.
Step 2 — Go to Seller Central
From the left navigation: Catalog → Add Products → Paste the ASIN → Search.
Step 3 — Check "Sell This Product"
When the product comes up, click on it and select the condition "New."
If you see "Sell this product" — you're ungated. Proceed.If you see "Apply to Sell" — you're gated from this product. Skip it and research a brand you're ungated in.
Step 4 — Fill in the Listing Details
Once on the listing page, you'll see fields to fill in. The required ones (marked with asterisks):
Step 5 — Save and Finish
Scroll to the bottom, review everything, and click "Save and Finish."
Your listing is live. That's it.
What Happens After a Sale
When a customer buys your product:1. Amazon sends you an email notification and updates your Seller Central orders2. You go to your supplier's website3. You order the product (one unit) and enter the customer's shipping address in the shipping field (not yours)4. Your supplier ships directly to the customer5. You receive the tracking number from your supplier6. You upload the tracking number in Seller Central and confirm the shipment was placed
Critical: You must confirm the shipment and upload tracking within your handling time window. If you let it lapse, your late shipment rate increases. That hurts your account health.
The Most Important Mindset for Listing
You're not creating products. You're not building product pages from scratch. You're joining existing listings for products that already have:
Your job is to be on the right listings at a competitive price. Amazon's traffic does the rest.
The more products you list, the more chances you have to win the buy box, the more sales you make. Volume is how you win this game.
Most sellers see their first sale within 20–30 listings. Keep going until the first one comes in — that's when everything becomes real.
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If you want a profit calculator, complete supplier list, daily workflow checklist, and one-on-one mentorship to walk you through every step, apply to the Leading Digital Ecom mentorship program.
[Apply to the Mentorship Program →]
