A Day in the Life of an Amazon Dropshipping Coach
Nobody shows you the unglamorous version of this business. The pre-dawn alarm, the polar vortex drive to the gym, the back-to-back coaching calls that run until 7 PM. That's what this actually looks like — and I wouldn't trade it for anything.
Here's what a real day running an Amazon coaching program looks like.
4:30 AM — Journaling Before the Chaos Starts
Before I touch my phone or check messages, I do three things in my journal:1. What I'm grateful for2. What would make today a great day3. Daily affirmations
This takes maybe 10 minutes but sets the entire tone for what's ahead. It's the one habit I haven't dropped in years, even on the days I'd rather sleep until noon.
5:00 AM — Student Messages and Community Check-ins
I have over 700 students at different stages of building their Amazon businesses. First thing I do after journaling is check the community channel — DMs that came in overnight, wins that dropped in the members channel, questions that need answers before people start their day.
This morning, I woke up to Gav posting his first $10,000-in-a-day screenshot. That's the kind of thing that makes the 4:30 AM wakeup feel effortless.
Every student is at a different place. One person might be listing their first product. Another might be trying to figure out how to scale past $100K in monthly sales. Wearing different hats and meeting people where they are — that's what separates actual coaching from just selling a course.
6:00 AM — The Gym, Non-Negotiable
I'm tired. I'm always tired. Driving to the gym in -35 degree weather during a Canadian polar vortex while it's still pitch black outside? Every single factor is telling me to stay in bed.
I go anyway.
Here's why: 99% of people would hit snooze. They'd tell themselves they'll go tomorrow. And that gap — between what most people do and what I do — is exactly why I've been able to build what I've built.
Success doesn't require you to be smarter than everyone else. It requires you to do the work that most people won't. Simple as that.
An hour of lifting plus 30 minutes of zone 2 cardio (usually the StairMaster when the treadmills are packed). Then home for breakfast before the calls start.
10:00 AM — Team Meeting, Then Non-Stop Calls
A typical day runs calls from 11 AM to 6 PM. Discovery calls with people interested in the mentorship, one-on-one coaching sessions with current students, and case study recordings with students who've hit significant milestones.
Today's case study was with Whitney — a mom of two, full-time engineering manager at a refinery, based out of Vancouver. She joined the mentorship about a year ago and crossed six figures in Amazon sales over 11 months. Now she runs her store with two VAs and spends maybe 3–4 hours a week managing it.
That's the outcome this system is built to create: a business that doesn't own you.
What Actual Coaching Looks Like
People expect coaching calls to be polished and formal. They're not. At least mine aren't.
When I talk to Whitney or Erica or any of my students, it's a real conversation. We talk about what's working, what isn't, what needs to change. I'll push back when I need to.
Example from today: One student had their handling time set to 4–5 days. I told them directly — reduce it to 2–3 days. You're losing sales you don't even know you're losing. Amazon's algorithm factors handling time into how it ranks products and sellers. Longer handling time = lower placement = fewer sales.
Was it uncomfortable to hear? Probably. But comfortable coaching doesn't build Amazon businesses.
Master Hours: The Weekly Group Training
Every Tuesday at 7 PM Eastern, I host a live group training inside the mentorship community. We call it Master Hours.
The purpose is to address the most common questions that come up week-over-week — not with a generic FAQ document, but with a live session where students can ask questions in real time and we can go deep.
This week's topic: how to use AI to scale your Amazon business faster. I've been building out frameworks for using AI in product research, brand identification, and market mapping — and anything I test and verify works gets passed directly to students.
The Master Vault is where all of these recordings live. Hundreds of sessions. Any student can reference any topic at any time. It's a library that keeps getting bigger every week.
What It Actually Takes to Build This Business
When I lost my valet job during the pandemic, I had no backup plan. No degree, no savings, no fallback. That forced me to go all-in on building an Amazon business — and eventually, this coaching program.
Here's what I've learned from that experience and from working with nearly 1,000 students:
The people who succeed don't have more talent. They have no exit strategy.
When you give yourself a plan B, you only go 60% on plan A. The people who build real Amazon businesses treat it like there's no other option. They show up every day, they do the boring repetitive work, they make the product research cycle a habit — not an event.
This isn't glamorous. I'm not in Miami posting yacht photos. I'm in Canada at 4:30 in the morning answering student messages and driving to the gym in a snowstorm. That's what the real version of this business looks like.
6:55 PM — End of Day
Final call done. Reports submitted. Student messages all answered — or getting answered from the couch while my fiancée has dinner ready.
The unsexy version of success is just doing unreasonable amounts of work on the things that matter until it becomes impossible to fail. That's it. That's the whole playbook.
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If you're interested in what the mentorship program actually looks like — the coaching calls, the community, the Master Vault, the AI product research frameworks — apply below and let's talk. Worst case, you walk away with more clarity than you started with.
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